Starta webbshop och marknadsför i sociala medier - hela processen från uppbyggnad till underhåll

The book focuses mostly on the soft values rather than the technical ones. It is for anyone who wants to run their own online store. You probably already have an idea you want to realise, or you make your own products and want to sell them online, but need theoretical and practical advice that gives you the knowledge and confidence to open the shop. The book also describes how to connect your idea with marketing and strategic thinking to grow your business in a cost-effective way.

What you will learn
You will learn what it takes to start, develop and manage an online store and how to market it on a small budget: knowledge is one key to building a long-term relationship with your customers, and the other key is a generous measure of feeling and love for what you do.

What you will not learn
You will not learn how each channel works in practice: partly because everything is constantly updated and evolving, and partly because this book focuses on the broad strokes of how to think about structure, resources, plans and the development of your business. The practice you will pick up along the way!

The book is written in Swedish.

You will be taken to the checkout at Publit, who prints and delivers your book.